December 05, 2014

Understanding the Logo Culture

Did you know that some famous companies, like Nike, virtually paid mere pocket change for their now-famous logos? Not only have these wordless logos generated wealth for these companies, but they have been an easily recognizable sight for decades.

When Coca-Cola company co-founder and bookkeeper, Frank M. Robinson, created its legendary logo back in the late 1800s, the "logo culture" was born. In the 1990s, the logo culture took a short break while the grunge movement came on the scene and established its anti-capitalist sentiment. But the current logo culture resurgence is just the latest chapter in a long history of famous logos, as the power of the logo seems uncrushable.

We at Logo Shirts Wholesale realize that logos are here to stay. And people love wearing these logos. As such, they are walking human billboards, virtually no longer aware of themselves as advertising vehicles. They are here to stay, too. And that's great news for companies who want to take advantage of an advertising opportunity that, in a sense, is mostly free. (Companies don't pay for the exposure time of their human logo wearers.)

Some companies, like Coca-Cola, have never changed their logo's original design, while their fierce competitor, Pepsi-Cola, has constantly changed their logo over the years. Despite the sometimes nominal costs of designing logos, companies spend much time and effort deciding what these logos will say to their target audience.

The decision of logo colors, alone, generally comes by substantial market research. Researchers know that, for example: the color red can elicit feelings of passion, intensity, and aggressiveness; the color blue can elicit feelings of comfort, understanding, and calm; the color yellow can elicit feelings of energy, joy, and a sense of being alive; and the color purple can elicit feelings of glamour, power, and nostalgia.

Turning your employees, clients, and customers into billboards is a great way to get your name out there, and keep it out there. We recognize that logos are everywhere and that custom logo shirts can be a great asset for your business.



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