The end of 2015 is approaching, and the year has shown us a variety of trends in logos. Thanks to the widespread use of mobile devices, companies require a logo that will be effective in different capacities. For use on everything from business cards, to company apparel, to websites that can be viewed on a handheld device, logos need to be flexible.
When you are considering a logo for your business, you should be mindful of what appeals to consumers and should also take note of the current trends when looking to capitalize on your brand. Here are six flexible logo trends that impressed us during 2015.
- Mosaic patterns: Designers are creating mosaics from a small number of elements, which allows the logo to be resized without any blurring. Businesses can customize a mosaic pattern by creating it with their company colors.
- Letter stacks: Letter stacks take letters and stack them on top of each other to spell out a word or business name. When customers see the logo, they must take a closer look to determine what the word is, and this forms a connection between them and the brand.
- Hexagon: The hexagon has become a popular shape in logo design. We have noticed that other simple, geometric shapes are also making an impact.
- Hand type: Hand type is popping up everywhere. A logo with handwritten type conveys a down-to-earth, simplistic, and personalized feeling. The desire for handmade items is great right now, thanks to the DIY attitude of many consumers.
- Pom-poms: Many designers incorporated pom-poms into logos this year. The colorful lines, with a central pivot point, create a design that can easily be tweaked to produce a variety of different looks.
- Badges: A badge logo has a definite vintage and "official" feeling to it. Designers create a look that appears to be "stamped" and then use it in different capacities. The most common badge shape is circular, but the hexagon is also a popular choice.
Not every logo trend will work for every company or every need. For example, a company looking to put its brand on clothing might not want to use hand type, because the look may not transfer well into a logo for a shirt or other apparel. In that situation, in order to capitalize on their brand, we suggest that such a business consider a different type of custom logo for shirts that will also work well when used in other capacities. One thing is for sure—a company needs a logo to represent its business. And thanks to constantly evolving trends, they can keep those logos fresh.