August 09, 2015

Golf Apparel Meets Corporate America

Business golf is quickly becoming a popular corporate activity. It provides the opportunity for business associates to participate in low-impact, highly sociable activities that can foster bonds and business friendships. In 2012, more than 25 million people played golf, according to the National Golf Foundation. Many of those people were part of corporate golf leagues. 

Custom corporate golf shirts help distinguish one company or team from another. Every business should purchase custom golf shirts to promote team building and unity between individuals.

The Unified Feeling

 A business owner has many effective reasons to create branded golf apparel. The main reason is that branded golf apparel can entice prospective customers. Spectators may see the company logo on the golf apparel and decide to find out more about the establishment. Another reason that a business owner should create branded apparel is to boost employee morale. Employees love being a part of a team and working toward a common goal. The clothing would give them a sense of belonging and acceptance. 

 Creating custom golf wear can give corporate workers a unified feeling. They will feel as if they are part of an elaborate sporting organization that is both skilled and attractive. Spectators will enjoy watching the players in action as they sport their company gear. 

 Golf loving business owners should contact a reliable company that can design their custom golf shirts and give the business a good discount on a bulk order. Ideally, the company should have years of experience and a myriad of positive reviews from clients that have ordered clothing from it in the past.

 Creating the Best Branded Golf Apparel

 The first thing to remember when creating custom golf shirts is to keep the logo simple. The logo should be something uncomplicated that will embed itself into the mind of every person who attends the golfing event. The logo should be vibrant, and it should clearly represent the company’s brand. 

 The next tip for creating the custom shirts is to use color choices that are appealing and boost the mood of everyone involved. The business owner could decide on the color choices by conducting a survey and asking business associates and employees for their opinions.

 Purple is a color that has a tendency to boost mood and increase the fun factor. Yellow is a vibrant color that screams life and virility. Maroon and black are colors that express corporate elegance. Hunter green is a masculine color that signifies a person's desire for a win. The business owner can decide which colors fit the business theme and the overall desires of the people on the team. The company may want to offer the players a few choices from which they can choose their favorite arrangements. 

 Another useful tip for creating custom shirts is to have the logo embroidered instead of having it screen-printed. The main reason for selecting an embroidered logo is increased quality. Screen-printing can save companies money initially, but the need to replace the screen-printed shirts more often due to low quality will far out-weigh the initial expense. Embroidered logos will last longer, have a professional appearance, and your employees and customers will love them. Screen-printed logos may rub off quickly, but embroidered logos are threaded into the shirt's material. Finally, embroidered logos can stand extreme temperatures, whereas screen-printed logos tend to give way to heat from clothes dryers. Non-casual businesses will want to make embroidered logos their choice every time. 

 Lastly, creating custom embroidered golf shirts ensures that the logo's color does not get lost in the shirt's color. A certain amount of contrast must be evident to be effective. Businesses will want to ensure that the logo stands out distinctly against the rest of the garment.

 In Summary, premium embroidered fabrics will provide a high quality look, last longer, and protect employees from the elements. If you or your business are currently seeking a reputable custom shirt manufacturer, give us a call at 972-885-7253 or browse through our customizable golf shirts to begin the process now.

July 05, 2015

Improve Your Safety at Work using High Visibility Clothing

High visibility clothing, which is often abbreviated or stylized as simply "HV clothing" is a form of personal protective equipment-or PPE--typically worn by an employee in order to minimize exposure to potentially serious work place injuries, exposures or illnesses. High- visibility clothing is defined as any garment worn that features a highly reflective embellishment or is a color that is distinct from its background environment. Bright yellow jackets often worn by emergency responders at the scene of an automobile accident are a prime example--as are reflective orange vests that construction crews are typically seen in.  Simply put, when workers use this brightly-colored and reflective clothing, they prevent harm to themselves and others by ensuring they are seen by motorists and other mobile hazards.
 
Several federal government agencies, such as OSHA, work in conjunction to set the standards for who must wear HV clothing, and the specifics that these garments must adhere to. US Safety and Health Administrations most commonly rely on an industry standard known simply as the "107", or more formally the "National Standard on High Visibility Safety Apparel and Head wear" for continuing guidance. Prior to purchasing HV gear, it is advisable to take a look at this standard, with the most recent 2010 additions included. 
 
The 107's most recent updates included clothing standards outlined by the ANSI, or more formally the American National Standards Institute and the International Safety Equipment Association, often abbreviated ISEA.  Approved in very early 2010, these amendments to the 107-2004 standard specifically outlined categories, classes and what easily-discernable colors of HV clothing were required by employees who, as a result of their work environments, were often exposed to transportation hazards. These personnel included construction crews, assessors and others who report to work on a daily basis near roadways. 
 
The most recent standard stipulates three separate performance classes of High visibility clothing, based entirely on the wearer's work activities and/or environment. Class breakdowns supply wearers with an easy way to identify the most appropriate garment for their job and hazard level. Visibility clothing classes are distinguished via the quantity of required background material and the width of the reflective portion of the garment. Details are provided below:
 
Class 1: (HV Clothing should be only moderately noticeable, however the total area and reflective bands should not be any less than 25 millimeters wide): Class 1 clothing is intended for those who work in an environment where traffic does NOT travel more than 25 miles per hour AND separation from traffic is observed. Some examples of those who fall into this category include parking attendants, and employees who retrieve shopping carts. 
 
Class 2: (This class mandates that the garment's background material---which is the colored florescent material--should be equal to 755 inches. Additionally, the minimum thickness of the reflective, or retroreflective band---which is the reflective material that returns a significant proportion of light in the direction from where it came--should equal 35 millimeters.) Class 2 clothing is designed for employees who labor near thoroughfares where cars, trucks or other vehicles on the road travel more than 25 miles per hour. As a result these workers also require greater visibility during times of inclement weather. Generally, class 2 clothing applies to railroad staff, crossing guards at educational institutions, and toll booth personnel.
 
Class 3: (In this category the HV clothing must include sleeves with reflective material between the shoulder and elbow area. Additionally, the background material must measure more than 1240 inches, while the reflective bands should not be less than 50millimeters in width.) Class 3 HV clothing applies to those who typically work in environments that see a wide range of weather conditions. Laborers in this environment also work near areas where traffic tends to exceed 50 mph. Examples of these specific personnel include emergency responders, traffic accident investigators, and utility crews.   
 
Class E: (High Visibility clothing is considered to fall in the Class E category when only reflective, brightly-colored pants are worn.) When high-visibility pants are donned in an addition to Class two or three garments, the entire outfit is considered Class E.
Something else to keep in mind:  Currently, three colors are acceptable for background material. These include fluorescent green (with a yellow hue), fluorescent red, and fluorescent orange-red. It is advised that those who work near roadways take some time to consider their individual natural as well as typical work environment and pick the best color option for daytime use. Not to worry---it is actually very simple. If you typically work near heavy foliage a red or orange color is probably best for you. Work in a desert landscape? Fluorescent green is probably your best option.
 
Please be advised that, according to public information, ISEA expects that another update to the 2010 version of the overall 107 will become available sometime in 2015.
 
Additionally, it probably goes without saying that all HV clothing should be worn correctly. Essentially this means that all garments need to be the correct size for the wearer and jackets and vests need to be closed or clasped in the front.

December 05, 2014

What You Should Know about Brand Loyalty and Promotion

What are some of the best ways you can promote your company and increase your profits? If you think throwing millions of dollars into television advertisements is the way to go, you might be missing the point. While it's true that spending a fortune on advertising will provide you with great returns, it's the little things that really make a difference. And one of the most important things you can do is properly brand your company.

So how exactly do you go about branding your company? How do you create a singular identity that anyone and everyone can instantly recognize? The answer involves both good news and bad news. The bad news is that you and your entire company will need to work hard and dedicate yourselves if you want to provide a product or service worth representing. There is no easy way out of working hard. The good news is that designing a logo and promoting your company's image is as easy as buying some custom logo shirts and wearing them around town.

No matter which part of the nation you do business in, some well-designed shirts and other products will help spread the word about your company. While we don't advocate turning your entire company into a product-pushing machine, there are a few specifics things that are proven to work. Here are the best ways to promote your brand and gain followers:

  • Custom shirts
  • Custom pens and other writing instruments
  • Bags and cases
  • Cups and mugs
  • Bumper stickers and other vehicle-related merchandise

If you want to create brand loyalty, you are going to need to provide a product or service that people can get behind. If you try to market an inferior product or simply try to push a bunch of products with your name on them (without actually providing a service), you won't stay in business for very long. However, if you have a brand you believe in, promoting it through simple products like shirts and cups can have a profound difference.

One of the best ways to begin promoting your company is to provide your employees with clothing tops that have your custom logo on the front, sleeves, or back. Not only will creating a standardized uniform help create more loyalty towards your company from within, but it will give customers and potential employees the impression that you value professionalism and service above all else.

If you have uniforms for your employees, the next logical step is to begin offering similar clothing to customers or clients. Whether you sell sports equipment and want your store's logo on jerseys or you run a law firm and want to give out polo shirts to clients as thank you gifts, the right custom logo top will be like the proverbial icing on the cake. In other words, your great service will keep you in business, but your marketing and brand promotion will help your business continue to grow.

No matter what your needs are, make sure that the shirts, jackets, polos, button-ups, and other products you purchase will fit your company's specific style and culture. At Logo Shirts Wholesale, we are always happy to discuss the best way to accomplish this task.

December 05, 2014

Understanding the Logo Culture

Did you know that some famous companies, like Nike, virtually paid mere pocket change for their now-famous logos? Not only have these wordless logos generated wealth for these companies, but they have been an easily recognizable sight for decades.

When Coca-Cola company co-founder and bookkeeper, Frank M. Robinson, created its legendary logo back in the late 1800s, the "logo culture" was born. In the 1990s, the logo culture took a short break while the grunge movement came on the scene and established its anti-capitalist sentiment. But the current logo culture resurgence is just the latest chapter in a long history of famous logos, as the power of the logo seems uncrushable.

We at Logo Shirts Wholesale realize that logos are here to stay. And people love wearing these logos. As such, they are walking human billboards, virtually no longer aware of themselves as advertising vehicles. They are here to stay, too. And that's great news for companies who want to take advantage of an advertising opportunity that, in a sense, is mostly free. (Companies don't pay for the exposure time of their human logo wearers.)

Some companies, like Coca-Cola, have never changed their logo's original design, while their fierce competitor, Pepsi-Cola, has constantly changed their logo over the years. Despite the sometimes nominal costs of designing logos, companies spend much time and effort deciding what these logos will say to their target audience.

The decision of logo colors, alone, generally comes by substantial market research. Researchers know that, for example: the color red can elicit feelings of passion, intensity, and aggressiveness; the color blue can elicit feelings of comfort, understanding, and calm; the color yellow can elicit feelings of energy, joy, and a sense of being alive; and the color purple can elicit feelings of glamour, power, and nostalgia.

Turning your employees, clients, and customers into billboards is a great way to get your name out there, and keep it out there. We recognize that logos are everywhere and that custom logo shirts can be a great asset for your business.

December 05, 2014

Six Logo Trends from 2015

The end of 2015 is approaching, and the year has shown us a variety of trends in logos. Thanks to the widespread use of mobile devices, companies require a logo that will be effective in different capacities. For use on everything from business cards, to company apparel, to websites that can be viewed on a handheld device, logos need to be flexible.

When you are considering a logo for your business, you should be mindful of what appeals to consumers and should also take note of the current trends when looking to capitalize on your brand. Here are six flexible logo trends that impressed us during 2015.

  • Mosaic patterns: Designers are creating mosaics from a small number of elements, which allows the logo to be resized without any blurring. Businesses can customize a mosaic pattern by creating it with their company colors.
  • Letter stacks: Letter stacks take letters and stack them on top of each other to spell out a word or business name. When customers see the logo, they must take a closer look to determine what the word is, and this forms a connection between them and the brand.
  • Hexagon: The hexagon has become a popular shape in logo design. We have noticed that other simple, geometric shapes are also making an impact.
  • Hand type: Hand type is popping up everywhere. A logo with handwritten type conveys a down-to-earth, simplistic, and personalized feeling. The desire for handmade items is great right now, thanks to the DIY attitude of many consumers.
  • Pom-poms: Many designers incorporated pom-poms into logos this year. The colorful lines, with a central pivot point, create a design that can easily be tweaked to produce a variety of different looks.
  • Badges: A badge logo has a definite vintage and "official" feeling to it. Designers create a look that appears to be "stamped" and then use it in different capacities. The most common badge shape is circular, but the hexagon is also a popular choice. 

Not every logo trend will work for every company or every need. For example, a company looking to put its brand on clothing might not want to use hand type, because the look may not transfer well into a logo for a shirt or other apparel. In that situation, in order to capitalize on their brand, we suggest that such a business consider a different type of custom logo for shirts that will also work well when used in other capacities. One thing is for sure—a company needs a logo to represent its business. And thanks to constantly evolving trends, they can keep those logos fresh.

December 05, 2014

4 Things to Consider when Designing a Logo

One of the best tools that you can use to brand your company is a logo. This logo will be seen on your building, advertisements, custom logo shirts, and more. You need to create one that will match your company and boost your brand. As you work to create the perfect logo, consider the following 4 things:

Simplicity

Think about Apple or Nike. Both these companies use a very simple logo, but they are both extremely recognizable symbols. Most people would see the Nike swoosh and know exactly which company it belongs to. Try using a simple object with little to no words to create an easily recognizable logo.

Shapes

Along with simplicity, you can create basic shapes. Use basic patterns, clean lines, symmetry, and recognizable shapes for a logo that will look aesthetically pleasing to your audience. For example, Target uses a simple circle surrounded by another circle and Mitsubishi's logo has 3 red diamonds that touch in the center. These simple designs have become easily recognizable throughout the world.

Color

Color can be a huge part of branding. It can also elicit emotions. When we see reds, we think of passion and boldness. On the other hand, blue elicits calm and trustworthiness and green exemplifies and nature and peace. As you pick your colors, think about what it stands for and what it can mean for your business.

Audience

One of the most important things to consider when designing your logo is your target audience. Don't forget to research your audience and determine what designs would be the most effective for them. For example, if you're hoping to reach children, your logo should seem playful and fun. You can use focus groups to test your logo with a sample of your target audience.

Once you have your logo all picked out, you can create your custom logo shirts through a company like Logo Shirts Wholesale to help your business become a recognizable and trusted business in the community.

December 05, 2014

Logo Shirts Are Your Answer to Winter Fashion Problems

Are you looking for some great winter clothes? Winter is all about bundling up and keeping warm. Whether you are facing blizzards on the east coast or cool weather and rain on the west coast, it's important to stay warm all winter long. But staying warm is only part of what winter is all about. It's great to stay warm, but you want to look good doing so. At Logo Shirts Wholesale, we have a wide variety of winter clothing you can customize to make your very own. Want to know more about why custom logo shirts are perfect for winter? Here are a few reasons you should consider custom shirts this winter.

  1. You can fill your closet with winter clothes for much less than it would cost to buy winter clothing from a traditional retailer. We offer great deals on everything from sweaters to hoodies, so you are sure to find the right clothing for your climate. When you create your own shirts, you can buy exactly what you need and nothing more. Because we provide orders as necessary, our costs are able to remain low. That means you can get a full line of custom and unique winter clothes for a fraction of the price you would pay anywhere else.
  2. Custom clothing is the best representation of who you are. Clothes are equally about protection and looks. While you can find clothes that protect you properly, it's not always as easy to find clothes that perfectly represent who you are. But when you create your own shirts with your own unique logos, pictures, or sayings, you are creating a piece of clothing that perfectly represents who you are and says what you want it to say.

  1. Custom clothing makes a great gift. The holidays are here. What do the holidays usually mean? Giving the perfect gift. While you can buy someone a gift from one of the common national retailers, that's hardly personal or memorable. But if you make them something they want, you know the gift is going to be the hit of the holidays. Whether you give your teenage child a sweater with their favorite video game character on it or you provide your extended family with shirts that have your family reunion pictures on them, you are giving a gift from the heart.
  2. You can create logo fashions that are current, modern, and trendy. More often than not, style trends change with the month. While you can follow the changes online and through magazines, it's harder to have a wardrobe that is as current as the trends. While retailers stock modern clothes because they need to make money and move products, they won't always have today's latest trends (until they sell out of their current range of clothing). But when you create your own custom shirt, you can create one that fits today's styles. With a turnaround time of two weeks or less, you can create your own shirt and wear it to work, school, or anywhere else you go within a few days. And if you are looking for modern and trendy, you can't do better than that.

October 10, 2014

7 Mistakes to Avoid When Running Your Small Business

With the time, energy, money, and sweat put into your business, you want to make sure it'll be successful. Know the following mistakes that small business owners often make to help you avoid making the same mistakes that can hinder your progress:

1. Failure to Create a Budget

You need to set realistic financial goals by creating a budget for yourself. This should be part of your business plan. Refer to your budget often to help you manage cash flow, figure out employee bonuses, pay bills, and more. If possible, have a CPA help you.

2. Do Everything by Yourself

You need to rely on others to increase the speed and quality of the work. Delegating tasks can help increase your competitive edge, too.

3. Overdelegate Responsibilities

On the other hand, you need to be wary of overdelegating responsibilities. You should protect your interests by reviewing all financial transactions and communicating with staff to get updates on the various aspects of the business.

4. Put Personal Life on Hold

You may be tempted to focus too much on your business life. Balancing your personal life and business life can actually improve both areas of your life.

5. Neglect Marketing Strategy

You may be tempted to try various marketing strategies to find the one that works for you, but be consistent across all platforms so you have a clear message for your customers.

6. Undercharge for Products & Services

You may be tempted to offer sales and discounts to get business, but you should realize that when your product or services offer quality and convenience you can charge more. Set a price by reviewing your budget, but don't go too low.

7. Disregard Customer Service

One thing that can mean the difference between a good company and a great company is the customer service. Your service should be outstanding, so you can build customer loyalty.

October 10, 2014

How a Custom Logo Shirt Will Help Your Business Image

Whether you're a new company springing onto the scene or you've been around for awhile, it can be helpful to find ways to build a positive business image through the various methods available to you. Have you considered purchasing a custom logo shirt? Here are 3 ways that these shirts can help your business image:

Attract Customers

Your logo is part of your brand. It's something that speaks to who you are as a company and what you offer your customers. Your logo can help educate your potential customers about what your business has to offer them. If your logo includes a design that draws potential customers to it, it can be a great way to get people talking about your company as they become more aware of your brand and the products and services you provide.

Build Reputation

When you're looking to help your business image, you want to find ways to build a good reputation. Customers want to choose a company that they can trust. They want a company that they feel like they can rely on to provide them quality goods and services. When customers walk into your company and see your employees all wearing their shirts with the logo displayed, customers get a great first impression that makes them feel like you're a credible company they can trust.

Project Professionalism

Along with building the reputation, wearing the shirts displays a level of professionalism to your employees. As you look clean and well dressed in the shirts, your customers feel that your business cares about the company and your employees and will work hard to project this in the customer service and products that you receive.

Think about the companies that you're familiar with that have shirts with the company logo displayed clearly. They're probably companies that you've come to trust and prefer when it comes to picking someone to do business with. You can attract more customers, build a great reputation, and project a high level of professionalism as you offer custom logo shirts for your employees and clients. Logo Shirts Wholesale is committed to helping you reach your goals by providing you with the shirts you need to reap these benefits.

October 10, 2014

How to Dress for Success

A new job often warrants a new wardrobe. You have to look the part, and to do so, you often have to expand your closet to include a variety of pieces you might not otherwise wear. If you have just accepted a new job, then consider these important tips to help you look the part.

A Logo Shirt

One of the quickest ways to look the part is to wear a custom long sleeve logo shirt. If you work for a large corporation, then you might consider incorporating several logo button downs into your wardrobe so that you can wear them on days like Fridays when more casual wear is often acceptable in the business world. Logo shirts can be very important because they unify a company and help everyone to look similar. Your boss will likely appreciate your efforts to wear the company's logo.

Dress for the Job

When it comes to dressing for a job, one of the best pieces of advice is to dress for the job you want, not necessarily the job you have. If your job requires a certain level of dressiness, then kick up your wardrobe a notch. If you are supposed to wear jeans and button downs every day, then try wearing slacks several times a week for an added level of dressiness. For women, you might try wearing a skirt a few times a week instead of pants. People will notice your effort, and you'll be taken seriously as someone who wants to quickly get promoted.

Iron and Dry Clean

Make sure that your clothes are properly tailored and that you iron and dry clean them frequently. There is nothing worse than a nice shirt that's wrinkled. Invest in a good iron that won't ruin your clothes by getting too hot and burning them. Also, make sure that you don't ruin your clothes by washing them yourself. Dry cleaning can be a great investment when you are trying to dress for success.

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